FORMATION OF THE CONCEPT OF MANAGING CONSUMER BEHAVIOR OF GENERATIONS Y AND Z, CONSIDERING THE INFLUENCE OF DIGITAL TECHNOLOGIES

E. Pak; A. Ilyas; N. Aidargaliyeva; K. Kirdasinova; Э. Пак; А. Ильяс; Н. Айдарғалиева; К. Кирдасинова; Э. Пак; А. Ильяс; Н. Айдаргалиева; К. Кирдасинова

Bulletin of the Khalel Dosmukhamedov Atyrau University

ISSN 2077-0197 (Print)
ISSN 2790-332X (Online)

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Pak E., Ilyas A., Aidargaliyeva N., Kirdasinova K. FORMATION OF THE CONCEPT OF MANAGING CONSUMER BEHAVIOR OF GENERATIONS Y AND Z, CONSIDERING THE INFLUENCE OF DIGITAL TECHNOLOGIES. Bulletin of the Khalel Dosmukhamedov Atyrau University. 2026;81(2):396-410. https://doi.org/10.47649/vau.26.v81.i2.30

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