THE ROLE OF INNOVATIVE MANAGEMENT METHODS IN THE DEVELOPMENT OF BUSINESS TOURISM

Business tourism is one of the most dynamically developing segments of the modern tourism industry and plays an important role in the socio-economic development of states. Hosting international conferences, forums, exhibitions, and corporate events contributes to the development of business ties, the exchange of knowledge and technologies, and also stimulates the development of urban infrastructure and the service sector. A distinctive feature of business tourism is a higher level of tourist expenditure and a significant multiplier effect that extends to related sectors of the economy. This article examines the influence of innovative management methods on the development of business tourism and its economic effect for host destinations. The purpose of the article is to investigate the impact of innovative management methods on the development of business tourism, assess their economic effectiveness for the host territories and substantiate the importance of digital technologies and modern management tools in increasing the competitiveness and sustainable development of the MICE industry. Special attention is paid to the analysis of the digitalization of event management, the introduction of CRM systems, event management platforms, demand analytics tools, and modern service quality management methods. Based on the analysis of international practice and statistical data, the economic results of implementing innovative management solutions in the MICE industry (Meetings, Incentives, Conferences, Exhibitions) are assessed. The results of the study show that the use of innovative management methods contributes to an increase in the number of business events, higher spending by business tourists, lower operating costs, and a stronger multiplier effect on the economy. The findings confirm that innovative management is an important factor in increasing the competitiveness of tourist destinations and ensuring the sustainable development of business tourism.

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