CULTURAL INDUSTRIES AS A CATALYST FOR INTELLECTUAL POTENTIAL IN THE CREATIVE ECONOMY

In the context of creative economy, where ideas, creativity, and cultural products become the main driving forces, the connection between culture and intellectual potential takes on particular significance. Cultural expressions and traditions serve as sources of inspiration for innovation, and supporting creative diversity enhances the intellectual component of national capital. This article analyses the main trends and indicators of cultural industry development in Kazakhstan (museums, theatres, libraries, cinema, concert and cultural and leisure organisations) for the years 2020-2024. The aim is to assess the role of these industries in shaping the country's intellectual potential and determine their relationship to the creative economy. The article examines cultural industries as a catalyst for intellectual potential in Kazakhstan's creative economy. It emphasizes the importance of cultural institutions such as museums, theaters, libraries, and the film industry in their role in expanding knowledge, raising awareness, and developing the creative potential of citizens. The author analyses statistical data showing growth in the number of cultural events, visitors, and institutions offering innovative formats, such as digital libraries and creative industries. The article also explores government support measures, the contributions of various projects, and initiatives aimed at strengthening society's intellectual potential through cultural and educational initiatives. These efforts are said to contribute to the formation of an active, critically minded civil society, which is key to sustainable economic and social progress. The research findings prove the connection between culture and intellectual potential. By reviewing other scholars' research and based on the opinion that the structure of intellectual potential needs to be approached more broadly and differentiated, it was concluded that the formation of intellectual potential is not only related to scientific and technological achievements but also to the diversity and richness of cultural heritage.

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