SOCIAL ENTREPRENEURSHIP: AS AN INNOVATIVE FACTOR IN THE DEVELOPMENT OF THE REGION

This article examines the role of social entrepreneurship as an innovative force in the region's development. While the development of socio-economic relations is determined by the fact that they reflect the market mechanism for solving important social problems, a clear manifestation of these problems are inequality in the quality of life of various groups of the population, unemployment, insufficient production of socially significant goods and services, the slowdown in the development of the socio-economic system and its complexity, the relevance that arose in connection with the current situation. Solving this problem requires actively developing social entrepreneurship in the country. After all, the development of this entrepreneurship will not only help to involve weakly protected social groups in business through expanding the boundaries of effective demand, but will also allow the creation of new objects of economic innovation infrastructure. It is known that increasing the activity of innovative processes in the social sphere, in turn, improves society's welfare, serves as a catalyst for social entrepreneurs, and allows them to establish social balance. The role of the state as an initiator of social entrepreneurs in the implementation of innovative activities is determined, and this article examines the normative legal acts serving as legislative support for creating a favourable social atmosphere for the population.

At the same time, by focusing on social projects implemented within the framework of social entrepreneurship, it will be determined that supporting these projects stimulates social entrepreneurship, increases its business value, and produces a positive social effect. As you know, measures to support social entrepreneurship are also being implemented in our country. One example is the social project "Zharlyka", implemented in the Atyrau region, which is discussed in this article and whose innovative role in the region's economic development is determined.

1. Singh, S. K., i Gaur, S. S. Predprinimatel'stvo i innovacionnyj menedzhment v stranah s razvivayushchejsya ekonomikoj [Entrepreneurship and Innovation Management in Emerging Economies] // Rukovodstvo Decis. 56. 2018. – Р. 2-5. [in Russian].

2. Alverson, K. YU., i YAmamoto, S. H. Razgovor s uchitelyami, administratorami i roditelyami: predpochteniya v vizual'nom otobrazhenii dannyh ob obrazovanii [Conversations with Teachers, Administrators, and Parents: Preferences for Visual Display of Education Data] // J. Education. Issledovanie – 2. – 2014. Р. 114-125. [in Russian].

3. Kikul Dzh., Gandri L., Mitra P. i Berso L. Proektirovanie s cel'yu: propaganda innovacij, vozdejstviya, ustojchivosti i masshtaba v obrazovanii po social'nomu predprinimatel'stvu. [Designing with Purpose: Promoting Innovation, Impact, Sustainability, and Scale in Social Entrepreneurship Education] Predprinimatel'. Obrazovanie // Pedagog. 1. – 2018. P. 205–221. [in Russian].

4. Veretennikova, A. YU. Mirovye nauchnye shkoly issledovaniya social'nogo predprinimatel'stva // [Global research schools on social entrepreneurship] A.YU. Veretennikova, K.M. Kozinskaya, E.V. Popov//Vestnik Tyumenskogo gosudarstvennogo universiteta. Social'no-ekonomicheskie i pravovye issledovaniya. – 2019. – T. 5. № 1. P. 157-177. [in Russian].

5. Moskovskaya, A.A. Social'noe predprinimatel'stvo v sisteme social'noj politiki: mirovoj opyt i perspektivy Rossii // [Social Entrepreneurship in the Social Policy System: Global Experience and Russian Prospects] A.A. Moskovskaya, I.V. Soboleva // Problemy prognozirovaniya. – 2016. - № 6 (159). – P. 103-111. [in Russian].

6. Duglas E. i Prentis S. (2019). Innovacii i motivaciya k polucheniyu pribyli v social'nom predprinimatel'stve: analiz nechetkih mnozhestv [Innovation and Profit Motivation in Social Entrepreneurship: A Fuzzy Set Analysis] // J. Bus. Res. 99, P. 69-79 [in Russian].

7. Okutaeva S.T., Bajbasheva G.T., Tansykbaeva G.O. Razvitie social'nogo predprinimatel'stva v Kazahstane (na primere social'noj masterskoj green tal) [Development of social entrepreneurship in Kazakhstan] // Vestnik Kazahskogo universiteta ekonomiki, finansov i mezhdunarodnoj torgovli. – 2023. - № №2 (51). P.164-170 [in Russian].

8. Qazaqstan Respublikasynyñ keibır zañnamalyq aktılerıne käsıpkerlık, äleumettık käsıpkerlık jäne mındettı äleumettık medisinalyq saqtandyru mäselelerı boiynşa özgerıster men tolyqtyrular engızu turaly Qazaqstan Respublikasynyñ Zañy 2021 jylğy 24 mausymdağy № 52-VII QRZ [Law of the Republic of Kazakhstan No. 52-VII RKZ dated June 24, 2021 On Amendments and Additions to Certain Legislative Acts of the Republic of Kazakhstan on Issues of Entrepreneurship, Social Entrepreneurship and Compulsory Social Medical Insurance.] - Available at: - URL: https://adilet.zan.kz/kaz/docs/Z2100000052 [in Kazakh]. (accessed: 03.01.2025)

9. «Atameken» QR Ūlttyq käsıpkerler palatasy. ["Atameken" National Chamber of Entrepreneurs of the Republic of Kazakhstan] - Available at: - URL: https://atameken.kz/kk/pages/39-missiya-palaty [in Kazakh]. (accessed: 03.01.2025)

10. Martens C., Lacerda F., Belfort A., Freitas H. Research on Entrepreneurial Orientation: Current Status and Future Agenda // International Journal of Entrepreneurial Behavior. – 2016. - №6. – Р.557–567 [in English]

11. «Zharқyra» Programma razvitiya social'nogo predprinimatel'stva. ["Zharkyra" Social Entrepreneurship Development Program] - Available at: - URL: https://ef-ca.kz/proekty/podderzhka_predprinimatelstva_[in Russian] (accessed: 03.01.2025).

12. B. Bimbetova, ZH. Kenzhin, G. ZHanibekova, ZH. Kinasheva, A.Ospanova Social'noe predprinimatel'stvo: rol' i vozmozhnostej v sovremennom obshchestve [Social entrepreneurship: role and opportunities in modern society] // Nauchnyj zhurnal «Vestnik NAN RK». – 2023.- 404 (4). – P. 378–391. [in Russian].

13. Gita Surie, Aard Groen The importance of social entrepreneurship in national systems of innovation — An introduction // Technogical Forecasting and social Change– 2017. - Volume 121. – P. 181-183 [in English]

14. Intykbayeva S.Z., Yessenova G.Z., Alibayeva A.D. Social entrepreneurship: theory and practice. [Social entrepreneurship: theory and practice] Bulletin of «Turan» University. ‒ 2021. ‒ 1. ‒ P. 9-16 [in Russian].