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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">asu</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник Атырауского университета имени Халела Досмухамедова</journal-title><trans-title-group xml:lang="en"><trans-title>Bulletin of the Khalel Dosmukhamedov Atyrau University</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2077-0197</issn><issn pub-type="epub">2790-332X</issn><publisher><publisher-name>Атырауский университет имени Халела Досмухамедова</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.47649/vau.25.v79.i4.31</article-id><article-id custom-type="elpub" pub-id-type="custom">asu-2529</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЭКОНОМИКА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ECONOMICS</subject></subj-group></article-categories><title-group><article-title>ЛИДЕРСТВО, ОРИЕНТИРОВАННОЕ НА ЗНАНИЯ: МЕДИАЦИОННАЯ РОЛЬ УПРАВЛЕНИЯ ЗНАНИЯМИ И СОЦИАЛЬНОЙ ОТВЕТСТВЕННОСТИ В РАЗВИТИИ СОЦИАЛЬНОГО ПРЕДПРИНИМАТЕЛЬСТВА В ОБРАЗОВАТЕЛЬНЫХ УЧРЕЖДЕНИЯХ</article-title><trans-title-group xml:lang="en"><trans-title>KNOWLEDGE-ORIENTED LEADERSHIP: THE MEDIATING ROLE OF KNOWLEDGE MANAGEMENT AND SOCIAL RESPONSIBILITY IN THE DEVELOPMENT OF SOCIAL ENTREPRENEURSHIP IN EDUCATIONAL INSTITUTIONS</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-7191-1424</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Лухманова</surname><given-names>Г.</given-names></name><name name-style="western" xml:lang="en"><surname>Lukhmanova</surname><given-names>G.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Гульнар Лухманова – кандидат экономических наук, ассоциированный профессор,</p><p>ул. И.Жансугурова 187 а, г.Талдыкорган</p></bio><bio xml:lang="en"><p>Gulnar Lukhmanova – Candidate of Economic Sciences, Associate Professor,</p><p>187A I. Zhansugurov St., Taldykorgan</p></bio><email xlink:type="simple">g.k.lukhmanova@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-9190-8425</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Саналиева</surname><given-names>Л.</given-names></name><name name-style="western" xml:lang="en"><surname>Sanaliyeva</surname><given-names>L.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Лаура Саналиева - PhD, старший преподаватель, кафедра «Учет и анализ»,</p><p>ул. Сатпаева 2, г.Астана</p></bio><bio xml:lang="en"><p>Laura Sanaliyeva - PhD, Senior Lecturer, Department of Accounting and Analysis,</p><p>2 Satbayev st. Astana</p></bio><email xlink:type="simple">Laura_enu@mail.ru</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-0212-5096</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Игибаева</surname><given-names>З.</given-names></name><name name-style="western" xml:lang="en"><surname>Igibayeva</surname><given-names>Z.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Зарина Игибаева - PhD., старший преподаватель, кафедра «Учет и анализ»,</p><p>ул. Сатпаева 2, г.Астана</p></bio><bio xml:lang="en"><p>Zarina Igibayeva - PhD, Senior Lecturer, Department of Accounting and Analysis,</p><p>2 Satbayev st. Astana</p></bio><email xlink:type="simple">zarina_130590@mail.ru</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-4461-7622</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Амантаева</surname><given-names>Р.</given-names></name><name name-style="western" xml:lang="en"><surname>Amantayeva</surname><given-names>R.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Раушан Амантаева – магистр экономических наук, преподаватель</p><p>ул. Байтурсынова 47 г. Костанай</p></bio><bio xml:lang="en"><p>Raushan Amantayeva – Master of Economic Sciences, lecturer,</p><p>47 Baitursynov St., Kostanay</p></bio><email xlink:type="simple">raunur88@mail.ru</email><xref ref-type="aff" rid="aff-3"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Жетысуский университет имени И. Жансугурова<country>Казахстан</country></aff><aff xml:lang="en">Zhetysu University named after I. Zhansugurov<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru">Евразийский национальный университет имени Л.Н. Гумилева<country>Казахстан</country></aff><aff xml:lang="en">L.N. Gumilyov Eurasian National University<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-3"><aff xml:lang="ru">Костанайский региональный университет имени Ахмет Байтұрсынұлы<country>Казахстан</country></aff><aff xml:lang="en">Akhmet Baitursynuly Kostanay Regional University<country>Kazakhstan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2025</year></pub-date><pub-date pub-type="epub"><day>21</day><month>02</month><year>2026</year></pub-date><volume>79</volume><issue>4</issue><fpage>341</fpage><lpage>352</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Лухманова Г., Саналиева Л., Игибаева З., Амантаева Р., 2026</copyright-statement><copyright-year>2026</copyright-year><copyright-holder xml:lang="ru">Лухманова Г., Саналиева Л., Игибаева З., Амантаева Р.</copyright-holder><copyright-holder xml:lang="en">Lukhmanova G., Sanaliyeva L., Igibayeva Z., Amantayeva R.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://asu.ejournal.kz/jour/article/view/2529">https://asu.ejournal.kz/jour/article/view/2529</self-uri><abstract><p>Целью данного исследования является изучение взаимосвязи между лидерством, ориентированным на знания, способностью к управлению знаниями, социальной ответственностью образовательных учреждений и социальным предпринимательством в контексте образовательных учреждений – колледжей Костанайской области. Актуальность работы обусловлена необходимостью понимания механизмов, посредством которых лидерство в образовательной сфере может способствовать развитию социально-ориентированной деятельности. В исследовании был применен количественный дедуктивный подход. Для проверки гипотез и анализа многомерных взаимосвязей между переменными было использовано структурное моделирование методом наименьших квадратов (PLS-SEM) на основе данных, собранных среди преподавателей образовательных учреждений. Результаты подтверждают, что лидерство, ориентированное на знания, положительно влияет на способность к управлению знаниями и на социальную ответственность, а также на социальное предпринимательство организаций. Установлено, что способность к управлению знаниями и социальная ответственность образовательных учреждений являются важными предикторами социального предпринимательства, подтверждая их ключевую роль в формировании социально-ориентированного подхода. Анализ медиации показал, что способность к управлению знаниями и социальная ответственность выступают в качестве опосредующих механизмов между лидерством и социальным предпринимательством. Эти выводы имеют теоретическое и практическое значение, предоставляя рекомендации для руководителей образовательных учреждений, стремящихся к развитию социального предпринимательства.</p></abstract><trans-abstract xml:lang="en"><p>The purpose of this study is to examine the relationships among knowledge-oriented leadership, knowledge management capability, the social responsibility of educational institutions, and social entrepreneurship in the context of colleges in the Kostanay region. The relevance of the work lies in the need to understand the mechanisms by which leadership in the educational sphere can contribute to the development of socially oriented activities. A quantitative deductive approach was applied in the study. To test the hypotheses and analyse the multidimensional relationships among the variables, structural equation modelling using partial least squares (PLS-SEM) was employed, based on data collected from teachers in educational institutions. The results confirm that knowledge-oriented leadership positively influences knowledge management capability, social responsibility, and organisations' social entrepreneurship. It was found that knowledge management capability and the social responsibility of educational institutions are important predictors of social entrepreneurship, confirming their key role in shaping a socially oriented approach. Mediation analysis showed that knowledge management capability and social responsibility mediate the relationship between leadership and social entrepreneurship. These findings have theoretical and practical significance, providing recommendations for leaders of educational institutions seeking to develop social entrepreneurship.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>лидерство</kwd><kwd>ориентированное на знания</kwd><kwd>социальная ответственность образовательного учреждения</kwd><kwd>способность к управлению знаниями</kwd><kwd>социальное предпринимательство</kwd><kwd>SMART-PLS</kwd></kwd-group><kwd-group xml:lang="en"><kwd>knowledge-oriented leadership</kwd><kwd>social responsibility of an educational institution</kwd><kwd>knowledge management capability</kwd><kwd>social entrepreneurship</kwd><kwd>SMART-PLS</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Chaithanapat P., Punnakitikashem P., Oo N.C.K.K. и Rakthin S. 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