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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">asu</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник Атырауского университета имени Халела Досмухамедова</journal-title><trans-title-group xml:lang="en"><trans-title>Bulletin of the Khalel Dosmukhamedov Atyrau University</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2077-0197</issn><issn pub-type="epub">2790-332X</issn><publisher><publisher-name>Атырауский университет имени Халела Досмухамедова</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.47649/vau.25.v78.i3.21</article-id><article-id custom-type="elpub" pub-id-type="custom">asu-2219</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ПЕДАГОГИКА И ПСИХОЛОГИЯ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>PEDAGOGY AND PSYCHOLOGY</subject></subj-group></article-categories><title-group><article-title>ФОРМИРОВАНИЕ ГЕЙМИФИЦИРОВАННОЙ ОБРАЗОВАТЕЛЬНОЙ СРЕДЫ В ШКОЛАХ КАЗАХСТАНА: БЕЗОПАСНОСТЬ И ЭФФЕКТИВНОСТЬ</article-title><trans-title-group xml:lang="en"><trans-title>FORMATION OF A GAMIFIED EDUCATIONAL ENVIRONMENT IN KAZAKHSTANI SCHOOLS: SAFETY AND EFFECTIVENESS</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-9912-5863</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Идрисов</surname><given-names>С.</given-names></name><name name-style="western" xml:lang="en"><surname>Idrissov</surname><given-names>S.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Саламат Идрисов - кандидат педагогических наук, профессор</p><p>г. Атырау</p></bio><bio xml:lang="en"><p>Salamat Idrissov - candidate of pedagogical sciences, professor</p><p>Atyrau</p></bio><email xlink:type="simple">s.idrissov@asu.edu.kz</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-7310-1185</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Бекова</surname><given-names>Г.</given-names></name><name name-style="western" xml:lang="en"><surname>Bekova</surname><given-names>G.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Гүлдана Бекова– основной автор, PhD, и.о.  ассиированный профессор</p><p>г. Астана</p></bio><bio xml:lang="en"><p>Guldana Bekova – PhD, Acting Associate Professor</p><p>Astana</p></bio><email xlink:type="simple">bekovaguldana@gmail.com</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-0095-3533</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Абыканова</surname><given-names>Б.</given-names></name><name name-style="western" xml:lang="en"><surname>Abykanova</surname><given-names>B.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Бакытгуль Абыканова – кандидат педагогических наук, и.о. профессора кафедры «Физика итехнические дисциплины»</p><p>г. Атырау</p></bio><bio xml:lang="en"><p>Bakytgul Abykanova – candidate of pedagogical sciences, acting professor, Department of “Physics and technical disciplines”</p><p>Atyrau</p></bio><email xlink:type="simple">bakitgul@list.ru</email><xref ref-type="aff" rid="aff-3"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0009-0000-1547-3087</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Тойкенова</surname><given-names>У.</given-names></name><name name-style="western" xml:lang="en"><surname>Toikenova</surname><given-names>U.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Улпан Тойкенова – докторант</p><p>г. Алматы</p></bio><bio xml:lang="en"><p>Ulpan Toikenova – PhD student</p><p>Almaty </p></bio><email xlink:type="simple">ulpantoikenova@gmail.com</email><xref ref-type="aff" rid="aff-4"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Атырауский университет имени Х. Досмухамедова<country>Казахстан</country></aff><aff xml:lang="en">Kh. Dosmukhamedov Atyrau University<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru">Евразийский национальный университет им. Л.Н. Гумилева<country>Казахстан</country></aff><aff xml:lang="en">L.N. Gumilyov Eurasian National University<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-3"><aff xml:lang="ru">Атырауский университет имени Х. Досмухамедова<country>Казахстан</country></aff><aff xml:lang="en">Kh.Dosmukhamedov Atyrau University<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-4"><aff xml:lang="ru">Казахский национальный женский педагогический университет<country>Казахстан</country></aff><aff xml:lang="en">Kazakh National Women’s Teacher Training University<country>Kazakhstan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2025</year></pub-date><pub-date pub-type="epub"><day>08</day><month>10</month><year>2025</year></pub-date><volume>78</volume><issue>3</issue><fpage>246</fpage><lpage>254</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Идрисов С., Бекова Г., Абыканова Б., Тойкенова У., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Идрисов С., Бекова Г., Абыканова Б., Тойкенова У.</copyright-holder><copyright-holder xml:lang="en">Idrissov S., Bekova G., Abykanova B., Toikenova U.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://asu.ejournal.kz/jour/article/view/2219">https://asu.ejournal.kz/jour/article/view/2219</self-uri><abstract><p>В статье рассматриваются ключевые подходы и принципы формирования геймифицированной образовательной среды в школах Казахстана. Цель статьи-представить концепцию с учетом культурного и образовательного контекста Казахстана. Широкое использование цифровых технологий и мультимедийного контента изменяет способы взаимодействия учащихся с информацией и требует адаптации традиционных методов обучения. В этих условиях актуализируется внедрение игровых элементов как инструмента повышения мотивации и учебной активности школьников. Особое внимание уделяется вопросам безопасности при использовании геймификации, включая психологическое благополучие и кибербезопасность. Авторы предлагают классификацию игровых механизмов по критериям эффективности и безопасности, подчёркивая важность их культурной и педагогической адаптации. Представленная концепция направлена на создание качественной и безопасной образовательной среды и сопровождается практическими рекомендациями для педагогов.</p></abstract><trans-abstract xml:lang="en"><p>This article explores key approaches and principles for developing a gamified educational environment in schools in Kazakhstan. The purpose of the article is to present a concept taking into account the cultural and educational context of Kazakhstan. The widespread use of digital technologies and multimedia content has transformed how students interact with information, demanding the adaptation of traditional teaching methods. In this context, integrating game elements into the learning process has become increasingly relevant as a means of enhancing student motivation and engagement. The article emphasises the significance of safety in gamification, particularly in terms of promoting psychological well-being and ensuring cybersecurity. The authors propose a classification of game mechanics based on effectiveness and safety, highlighting the necessity of their cultural and pedagogical adaptation. The proposed concept offers a comprehensive and practical framework aimed at supporting the creation of a high-quality and safe educational environment in the digital era.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>геймификация</kwd><kwd>школа</kwd><kwd>образовательная среда</kwd><kwd>мотивация</kwd><kwd>безопасность</kwd><kwd>игровые элементы</kwd><kwd>цифровая среда</kwd></kwd-group><kwd-group xml:lang="en"><kwd>gamification</kwd><kwd>school</kwd><kwd>educational environment</kwd><kwd>safety</kwd><kwd>motivation</kwd><kwd>game mechanics</kwd><kwd>digital space</kwd></kwd-group><funding-group xml:lang="ru"><funding-statement>Бұл зерттеу Қазақстан Республикасы Ғылым және жоғары білім министрлігінің Ғылым комитеті тарапынан (грант № AP26101249) қаржыландырылады.</funding-statement></funding-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Precedence Research Gamification Market Size, Share, and Trends 2024 to 2034. -2023. 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