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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">asu</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник Атырауского университета имени Халела Досмухамедова</journal-title><trans-title-group xml:lang="en"><trans-title>Bulletin of the Khalel Dosmukhamedov Atyrau University</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2077-0197</issn><issn pub-type="epub">2790-332X</issn><publisher><publisher-name>Атырауский университет имени Халела Досмухамедова</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.47649/vau.25.v77.i2.30</article-id><article-id custom-type="elpub" pub-id-type="custom">asu-2082</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЭКОНОМИКА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ECONOMICS</subject></subj-group></article-categories><title-group><article-title>ФИНАНСОВЫЕ МЕТОДЫ ПОВЫШЕНИЯ ИНВЕСТИЦИОННОЙ ПРИВЛЕКАТЕЛЬНОСТИ ПРЕДПРИЯТИЙ</article-title><trans-title-group xml:lang="en"><trans-title>FINANCIAL METHODS OF INCREASING THE INVESTMENT ATTRACTIVENESS OF ENTERPRISES</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-9836-4889</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Тайбек</surname><given-names>Ж. К.</given-names></name><name name-style="western" xml:lang="en"><surname>Taibek</surname><given-names>Zh. K.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Жазира Тайбек –  кандидат экономических наук, доцент кафедры «Финансы»</p><p>160000, г. Шымкент</p></bio><bio xml:lang="en"><p>Zhazira Taibek–candidate of economic sciences, associate professor of the Department «Finance»</p><p>160000, Shymkent</p></bio><email xlink:type="simple">taybek80@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-3638-5745</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Құлбай</surname><given-names>Б. С.</given-names></name><name name-style="western" xml:lang="en"><surname>Kulbay</surname><given-names>B. S.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Бауыржан Кулбай – доктор PhD, старший преподаватель кафедры «Финансы»</p><p>160000, г. Шымкент</p></bio><bio xml:lang="en"><p>Bauyrzhan Kulbay – PhD, senior lecturer of the Department «Finance»</p><p>160000, Shymkent</p></bio><email xlink:type="simple">bauka.ks@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-5025-2087</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Аппазова</surname><given-names>A. М.</given-names></name><name name-style="western" xml:lang="en"><surname>Appazova</surname><given-names>A. M.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Айгерим Аппазова – магистр, старший преподаватель кафедры «Финансы»</p><p>160000, г. Шымкент</p></bio><bio xml:lang="en"><p>Aigerim Appazova – master's degree, senior lecturer of the Department «Finance»</p><p>160000, Shymkent</p></bio><email xlink:type="simple">appazova@bk.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-8530-3120</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Оспан</surname><given-names>Б. И.</given-names></name><name name-style="western" xml:lang="en"><surname>Ospan</surname><given-names>B. I.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Багдатбек Оспан – магистр, старший преподаватель кафедры «Экономическая теория»</p><p>160000, г. Шымкент</p></bio><bio xml:lang="en"><p>Bagdatbek Ospan – master's degree, senior lecturer of the Department «Economic theory»</p><p>160000, Shymkent</p></bio><email xlink:type="simple">bagdatbek1980@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Южно-Казахстанский университет им.М. Ауэзова<country>Казахстан</country></aff><aff xml:lang="en">M. Auezov South Kazakhstan University<country>Kazakhstan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2025</year></pub-date><pub-date pub-type="epub"><day>22</day><month>07</month><year>2025</year></pub-date><volume>77</volume><issue>2</issue><fpage>351</fpage><lpage>364</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Тайбек Ж.К., Құлбай Б.С., Аппазова A.М., Оспан Б.И., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Тайбек Ж.К., Құлбай Б.С., Аппазова A.М., Оспан Б.И.</copyright-holder><copyright-holder xml:lang="en">Taibek Z.K., Kulbay B.S., Appazova A.M., Ospan B.I.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://asu.ejournal.kz/jour/article/view/2082">https://asu.ejournal.kz/jour/article/view/2082</self-uri><abstract><p>В статье определена роль инвестиций в современных условиях финансового развития и в обеспечении стабилизации промышленных отраслей. На примере опыта развитых стран: Китая, Швеции, Бельгии, Южной Кореи, США, Германии - выявлена роль инвестиционных инструментов, ценных бумаг в торговле, на финансовом рынке, в дальнейшем структурном укреплении экономики. Уровень развития инвестиционной деятельности в Казахстане в 2024 году составил 19,4 трлн тенге, что на 7,5% больше, чем в 2023 году, наблюдается развитие конкурентной среды на рынке товаров и услуг, ослабление монопольной системы, развитие рыночных отношений, повышение мотивации людей к созданию и накоплению частного капитала. В настоящее время можно видеть, что приобретение и быстрая продажа предприятиями любых активов, недвижимости, выпуск дополнительных акций, общее состояние производственной деятельности осуществляются методами экономического анализа, обеспечение финансовых инструментов путем привлечения инвестиций в предприятия несут повышенные риски. На фоне нестабильной инфляционной ситуации и экономико-финансовых изменений в стране одной из наиболее актуальных проблем кредитования субъектов предпринимательства является правильное определение стоимости монетарных активов и правильная оценка объема достаточности инвестиций. Целью статьи является выявление сложностей, некоторых негативных факторов при привлечении инвестиций в предприятия развивающихся или развивающихся стран в настоящее время, оценка мер финансового анализа, необходимых для финансирования, выработка предложений. В данной статье исследуются изменения инвестиционного климата в мире в настоящее время под влиянием изменения стоимости вклада, изменения объема и причины инвестиций в уставный капитал предприятий в некоторых странах, проблемы, с которыми сталкиваются банки, компании, предприятия МСБ в привлечении инвестиций, влияние инвестиционной политики на национальные экономики.</p></abstract><trans-abstract xml:lang="en"><p>The article defines the role of investments in modern conditions of financial development and in ensuring the stabilization of industrial sectors. Based on the experience of China, Sweden, Belgium, South Korea, the United States, and Germany, developed countries have identified the role of investment instruments and securities in trade and the financial market in further structural strengthening of the economy. The level of investment activity in Kazakhstan in 2024 amounted to 19.4 trillion tenge, which is 7.5% more than in 2023. There is a development of a competitive environment in the market of goods and services, a weakening of the monopoly system, the development of market relations, and an increase in people's motivation to create and accumulate private capital. Currently, it can be seen that the acquisition and rapid sale by enterprises of any assets, real estate, the issuance of additional shares, the general state of production activities are carried out by methods of economic analysis, providing financial instruments by attracting investments in enterprises carries increased risks. Against the background of the unstable inflationary situation and economic and financial changes in the country, one of the most pressing problems of lending to business entities is the correct determination of the value of monetary assets and the correct assessment of the amount of investment adequacy. The purpose of the article is to identify current difficulties in attracting investments to enterprises in developing or developing countries, some negative factors, evaluate financial analysis measures necessary for financing, and develop recommendations. This article examines the changes in the investment climate in the world at the present time under the influence of changes in the cost of deposits, changes in the volume and reasons for investments in the authorized capital of enterprises in some countries, the problems faced by banks, companies, SMEs in attracting investments, the impact of investment policy on national economies.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>финансирование предприятий</kwd><kwd>инвестиционные программы</kwd><kwd>субъекты МСБ</kwd><kwd>привлечение инвесторов</kwd><kwd>национальная экономика</kwd><kwd>источники финансирования</kwd></kwd-group><kwd-group xml:lang="en"><kwd>enterprise financing</kwd><kwd>investment programs</kwd><kwd>SME entities</kwd><kwd>attracting investors</kwd><kwd>National economy</kwd><kwd>sources of financing</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Глава KAZAKH INVEST: В 2023 году иностранные инвесторы запустили 47 производственных мощностей. 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