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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">asu</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник Атырауского университета имени Халела Досмухамедова</journal-title><trans-title-group xml:lang="en"><trans-title>Bulletin of the Khalel Dosmukhamedov Atyrau University</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2077-0197</issn><issn pub-type="epub">2790-332X</issn><publisher><publisher-name>Атырауский университет имени Халела Досмухамедова</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.47649/vau.24.v74.i3.17</article-id><article-id custom-type="elpub" pub-id-type="custom">asu-1455</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЭКОНОМИКА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ECONOMICS</subject></subj-group></article-categories><title-group><article-title>ВЛИЯНИЕ ЦИФРОВЫХ ТЕХНОЛОГИЙ НА ЭФФЕКТИВНОСТЬ ПРОИЗВОДСТВА МОЛОКА И МЯСА НА ПРЕДПРИЯТИЯХ МАЛОГО БИЗНЕСА</article-title><trans-title-group xml:lang="en"><trans-title>THE IMPACT OF DIGITAL TECHNOLOGIES ON THE EFFICIENCY OF MILK AND MEAT PRODUCTION IN SMALL BUSINESSES</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-1605-9942</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Голденова</surname><given-names>В.</given-names></name><name name-style="western" xml:lang="en"><surname>Goldenova</surname><given-names>В.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Виктория Голденова – кандидат экономических наук, доцент кафедры «Государственного и муниципального управления и права»</p><p>Элиста</p></bio><bio xml:lang="en"><p>Victoria Goldenova – PhD in economics, associate professor of the department of «Public and Municipal Administration and Law»,</p><p>Elista, 358000</p></bio><email xlink:type="simple">oldenova-vs@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-3786-1157</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Дюсегалиева</surname><given-names>Б.</given-names></name><name name-style="western" xml:lang="en"><surname>Dyussegalieva</surname><given-names>В.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Бакитнур Дюсегалиева – соискатель, Кафедра «Экономическая теория, региональная экономика и предпринимательство» </p><p>Волгоград</p><p> </p></bio><bio xml:lang="en"><p>Bakitnur Dyussegalieva - the applicant, department of «Economic Theory, Regional Economics and Entrepreneurship»</p><p>Volgograd, 400062</p></bio><email xlink:type="simple">bakitnur-90@mail.ru</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">ФГБОУ ВО Калмыцкий государственный университет имени Б.Б.Городовикова Российская Федерация<country>Россия</country></aff><aff xml:lang="en">Kalmyk State Agrarian University named after B.B.Gorodovikov<country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru">Волгоградского государственного университет<country>Россия</country></aff><aff xml:lang="en">Volgograd State University<country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2024</year></pub-date><pub-date pub-type="epub"><day>12</day><month>10</month><year>2024</year></pub-date><volume>74</volume><issue>3</issue><fpage>193</fpage><lpage>205</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Голденова В., Дюсегалиева Б., 2024</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="ru">Голденова В., Дюсегалиева Б.</copyright-holder><copyright-holder xml:lang="en">Goldenova В., Dyussegalieva В.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://asu.ejournal.kz/jour/article/view/1455">https://asu.ejournal.kz/jour/article/view/1455</self-uri><abstract><p>В статье поднимается проблема влияние цифровых технологий на эффективность производства молока и мяса на предприятиях малого бизнеса. Авторы утверждают будущее производства молока и мяса на предприятиях малого бизнеса в Казахстане будет определяться внедрением инновационных технологий, устойчивыми методами ведения хозяйства и развитием новых рынков. Малые фермерские хозяйства имеют возможность использовать новые технологии для повышения эффективности, улучшения качества продукции и расширения рыночного присутствия. Государственная поддержка и инвестиции также играют ключевую роль в развитии сектора.</p><p>Инновации в производстве мяса в Казахстане играют ключевую роль в повышении конкурентоспособности местных фермерских хозяйств на внутреннем и международном рынках. Внедрение современных технологий, таких как автоматизация, цифровизация и использование биотехнологий, позволяет улучшить качество продукции, снизить затраты и минимизировать негативное воздействие на окружающую среду. Поддержка государства и частных инвестиций в эти технологии также будет способствовать развитию мясной промышленности страны.</p></abstract><trans-abstract xml:lang="en"><p>The article raises the problem of the impact of digital technologies on the efficiency of milk and meat production in small businesses. The authors argue that the future of milk and meat production at small businesses in Kazakhstan will be determined by the introduction of innovative technologies, sustainable farming methods and the development of new markets. Small farms have the opportunity to use new technologies to increase efficiency, improve product quality and expand their market presence. Government support and investment also play a key role in the development of the sector.</p><p>Innovations in meat production in Kazakhstan play a key role in increasing the competitiveness of local farms in the domestic and international markets. The introduction of modern technologies such as automation, digitalization and the use of biotechnologies makes it possible to improve product quality, reduce costs and minimize the negative impact on the environment. Government support and private investment in these technologies will also contribute to the development of the country's meat industry.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>малый бизнес</kwd><kwd>сельское предпринимательство</kwd><kwd>мясное скотоводство</kwd><kwd>инновации</kwd><kwd>цифровые технологии</kwd><kwd>органическое производство</kwd></kwd-group><kwd-group xml:lang="en"><kwd>small business</kwd><kwd>rural entrepreneurship</kwd><kwd>beef cattle breeding</kwd><kwd>innovation</kwd><kwd>digital technologies</kwd><kwd>organic production</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Martínez-Caro, E., Cegarra-Navarro, J.G. and Alfonso-Ruiz, F.J., (2020). Digital technologies and firm performance: The role of digital organisational culture. Technological Forecasting and Social Change, 154 р. 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